Sports PR

Profile Building. Reputation Enhancement.
Event Promotion. Personality Cultivation.

With extensive, long-time contacts in print and broadcast media, Press Box Publicity is one of the most innovative sports marketing agencies in the industry specializing in creating awareness and securing media coverage to generate and maintain a positive image for athletes, teams, leagues, associations, sports industry manufacturers, etc. We also excel at generating interest and promoting events, tournaments, foundations, new products, and any sports-oriented activity.

Realizing that timing can be critical in sports PR, Press Box Publicity works fast and efficiently, skillfully pitching for radio, television and podcast interviews as well as newspaper, magazine, and online print coverage. Our fundamental goal: secure maximum, positive media coverage to promote individuals and maintain and enhance a positive public image, or spread the word to target audiences about an event.

Press Box Publicity is an innovative sports public relations firm employs a multi-level approach in providing high-value promotion, positioning, exposure and reputation cultivation and management. Lead consultant Adam Rifenberick is embedded into the fabric of sports media, knowing the key players and exactly how reporters and producers like to receive information. Contacts mean everything in the sports world, and it’s no different in sports public relations. We take the time to clearly identify and understand goals and establish clear metrics for the type of media coverage we want to secure and help leverage each campaign’s potential to exceed them.


* Personal brand development and maintenance for athletes, coaches, writers, etc.
* Personality Cultivation
* Endorsement Positioning
* Sports club and team PR management
* Special and recurring event promotion

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